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Whether you own a system for personal use or you use the local power car wash, winter is actually the most important time to keep your vehicle clean, especially if you live in an area that gets a lot of snow. Most people let car cleaning slide during those months. They tend to assume that all the snow, mud and other debris floating around will make it impossible to keep a car clean, so they just wait it out.
The problem with that way of thinking is that more damage is done to your car this way. For one thing, salt dropped on the roads is corrosive to both your paint job and your engine. If you live near the ocean, salt air can further complicate matters.
Although it may not be something that you look forward to, getting out there on a few cold days in the winter and washing away the salt residue from your car, top to bottom, is imperitive to car maintanance.