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Your restaurant's sign is your calling card, your smile and shoeshine, so to speak. Naturally, the better it looks, the more likely potential diners will be to give you a try.
So, when you are pressure-washing your exterior area, always remember to hit your sign with a quick squirt to keep it looking like new. If the sign is a hard to reach, you'll have to use a telescoping wand, which can go as high as 24'.
Who knows? Maybe you'll attract some hungry folks wanting to come in and check out your menu (which you don't usually need to pressure wash.).