When talking to a prospective client about costs, don't be wishy-washy. You want to come across as a pro, not a shmo. So be as specific and as unsquishy about your rates as you can be.
This will make your potential customer feel more confident in you as a professional. Don't give the impression that you are making it up as you go along, by saying things like,"Uh, How does x sound?
Instead, be concrete: Say, "for the basic house wash we charge X per square foot", so a house your size is going to be X." Of course, if need be, you can always adjust your per square foot rate.
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