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As all savvy marketing types know, people frequently buy with their eyes. That's why it is important to keep the exterior of your restaurant as pristine and inviting as possible.
Pressure washing your parking lot and sidewalks to clean oil spills, grease, excess dirt, chewing gum and other debris is a great way to make that first impression a good one.
Set your washer for 2600 and go at it. Be sure not to neglect your outdoor seating area, if you have one. For extra greasy areas, be sure to presoak the area. You may need to up the pressure to blow away chewing gum.
And don't forget to clean your dumpster pad area regularly. Spills and caked food on and around the dumpster can attract the kind of varmints and vermin that could drive potential business into your cleaner competitors.